The Struggle Is Real: Short-Term Gains vs. Long-Term Brand Health

The launch event of Marketers’ Community was a huge hit! Now we're back: bringing the best and brightest minds together from all across the Twin Cities for another community-building and educational event.

Similar to our debut event there will be networking, beer (2 per person included in price of admission), snacks, a riveting panel conversation, real world case studies, and plenty of time to mix-n-mingle.

AGENDA

5:30 - 6:00 | Check In & Networking
6:00 - 7:00 | Content - Panel & Case Studies
7:00 - 8:00 | Happy Hour & Networking
** Ticket price includes beer, soft drinks, and snacks. All registrants will also receive a FREE DAY PASS for future use at Impact Hub MSP! **

SUMMARY

Balancing marketing investment: a real tug-of-war. Can we meet short term objectives and build brand equity? There are many trade offs in how you spend you dollars: where should the money go and how do you know if you're doing it right for your industry?

Join us as we listen to stories that range from startup to nonprofit to Fortune 100: how have other leaders balanced brand building with acquiring new customers/clients? How have others dealt with pressures from the Board of Directors and the C suite? Whether you have $10k or $10m in your budget, there are so many decisions to make between optimizing short-term results and growing long-term brand equity.

Join us to hear from a panel of diverse experts as they share the lessons they’ve learned in the marketing trenches.

Hear from our panel of executives, including:

• Chip House - Co-Founder & COO, Structural

• Michael Moore - Chief Experience Officer, Victra

• Ellen Walthour - Chief Executive Officer, BrandLab

• Adina Dahlin - Digital Transformation Consultant at AKD Digital

• Luis Moreno - Co-Founder of the Twin Cities Business Peer Network (Moderator)

Shout-out to our sponsors & supporters!